EMBA Articles

CVS_Health__Redefining_the_Value_Proposition 9 - 717 - 436 R E V : F E B R U A R Y 2 8 , 2 0 17 M I C H A E L E . P O R T E R J O R G E R A M I R E Z - V A L L E J O A L E X A N D R A H O U G H T A L I N CVS Health: Redefining the Value Proposition Put simply, the sale of tobacco products is inconsistent with our purpose. — Larry Merlo, President and CEO of CVS Health Introduction Founded in 1963, CVS Health (CVS) was the leading drugstore chain in the United States. Headquartered in Rhode Island, the company had grown to more than 9,600 retail drugstores and 243,000 employees operating in all 50 states in 2015. Since 2006, the company had been expanding its role in health care, moving beyond the traditional drugstore. In 2014, reflecting this new approach, the company changed its name to CVS Health and stopped selling tobacco products in its stores. In 2015, the U.S. health care system continued to evolve. Health systems were expanding and consolidating, n...

MANAGEMENT COMMUNICATIONS WRITTEN CASE ASSIGNMENT 1 DUE DATE: FEBRUARY 8, 2019 ASSIGNMENT OVERVIEW The case studies in this class are assigned to highlight connections between management communication and real-world societal issues and applications. In the following assignment you are provided with a narrative describing a specific business situation. You are required to synthesize the most salient information contained in the case and effectively communicate it to the audience identified in the prompt at the end of the assignment. NEPTUNE GOURMET SEAFOOD INC. Who are you? You are the Executive Assistant to the CEO at Neptune Gourmet Seafood Inc. located in Pine Key, Florida. You prepare reports and financial data, as well as train/supervise other support staff. What’s the current situation? Seafood is a high-end business in North America and Neptune is a leading player in this industry space. During the past 50 years, the company has earned a reputation for producing ...