CVS Health: Redefining the Value Proposition
CVS_Health__Redefining_the_Value_Proposition 9 - 717 - 436 R E V : F E B R U A R Y 2 8 , 2 0 17 M I C H A E L E . P O R T E R J O R G E R A M I R E Z - V A L L E J O A L E X A N D R A H O U G H T A L I N CVS Health: Redefining the Value Proposition Put simply, the sale of tobacco products is inconsistent with our purpose. — Larry Merlo, President and CEO of CVS Health Introduction Founded in 1963, CVS Health (CVS) was the leading drugstore chain in the United States. Headquartered in Rhode Island, the company had grown to more than 9,600 retail drugstores and 243,000 employees operating in all 50 states in 2015. Since 2006, the company had been expanding its role in health care, moving beyond the traditional drugstore. In 2014, reflecting this new approach, the company changed its name to CVS Health and stopped selling tobacco products in its stores. In 2015, the U.S. health care system continued to evolve. Health systems were expanding and consolidating, n...